by +Rodney FisherDuring halftime of the Charlotte Bobcats vs Utah Jazz game, Charlotte owner Michael Jordan unveiled the franchise's new more aggressive logo.
The logo change reportedly will cost upwards of $4 million dollars in branding and merchandising costs or losses. The city of Charlotte is excited about the name returning from New Orleans. Ninety percent of season ticket holders renewed even after the team only won 21 games last season.
The new logo will be used starting next season and merchandise will be available on January 18th.
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