- Record 278 Million Fans Following the NBA, Teams and Players on Social Media Globally-
-NBA is Number One Sports League in China on Social Media with 52 Million Followers on Sina Weibo and Tencent QQ-
-NBA is Number One Sports League in China on Social Media with 52 Million Followers on Sina Weibo and Tencent QQ-
NEW YORK, NY, June 18, 2012 – The National Basketball Association (NBA), which has a record 278 million fans following the NBA, teams and players globally on social media, today announced that the Philippines tops the list of countries following the league on Facebook and Twitter outside the United States and China. During The Finals, the NBA will use social media to provide coverage and interact with fans around the world in real time.
| TOP FIVE ON FACEBOOK | TOP FIVE ON TWITTER |
| 1) Philippines | 1) Philippines |
| 2) Turkey | 2) Indonesia |
| 3) Indonesia | 3) Brazil |
| 4) Mexico | 4) United Kingdom |
| 5) France | 5) India |
*Not including U.S. and China *Not including U.S. and China
In China, the NBA is the number one sports league across social media with 52 million fans on the league’s official accounts on Sina Weibo and Tencent QQ.
The ‘NBA Game Locator’ Facebook application will drive Finals tune-in by detecting the origin of fans in more than 140 countries and territories and informing them of where and when games will be broadcast in their home market. The NBA has official accounts on Facebook, Twitter, YouTube, Pinterest, Tumblr, Google+, Sina Weibo and Tencent QQ. Approximately 50% of the followers on Facebook, Twitter and YouTube are international.
In addition to the league’s 278 million followers, the NBA is the most popular sports channel on YouTube, with more than 883 million videos viewed since 2005.
In addition to the NBA’s main Facebook account, the league has 11 international Facebook pages offering customized in-language content targeting fans in each market: Germany, UK, France, Spain, Greece, Latin America (ene-be-a), Africa, India, Turkey, Italy, and Philippines.
- Courtesy of the NBA
