NBA FINALS 2012 TO HAVE UNPRECEDENTED LIVE GLOBAL COVERAGE ACROSS TV, INTERNET, MOBILE AND SOCIAL MEDIA
- Reaching Fans in 215 Countries and Territories in 47 Languages - - Record 278 Million Fans Worldwide Following The Finals on Social Media - NEW YORK, June 12, 2012 – The 2012 NBA Finals will have unprecedented global coverage, reaching fans live in 215 countries and territories in 47 languages on their televisions, computers, mobile phones and tablets. A record 278 million fans globally will follow The Finals on social media. More than 277 international media members from 34 countries will converge in Oklahoma City and Miami. There will be 14 broadcast partners airing The Finals for the first time. Through NBA.TV ( www.NBA.tv ) fans outside the U.S., Canada, and China can access all Finals games live, along with extensive highlights and interactive statistics on their PC’s, mobile phones and tablets. The ‘NBA Game Locator’ Facebook application will drive Finals tune-in by detecting the origin of fans in more than 140 countries and ...
