Robinson Cano and Roc Nation won

Robinson Cano and Jay-Z

by J.T.

The internet went nuts when reports surfaced that Robinson Cano wanted a 10 year deal worth $305 million. Yeah, he wanted the South Beach area code from any MLB team that would listen.
They say aim high and that’s what Cano and Roc Nation did. A lot of people bashed him and Roc Nation’s figurehead Shawn “Jay-Z” Carter for the original demands, but everybody even them knew the amount of $305 million would never become a reality.

NFL: Geno Smith Next To Join Roc Nation with Jay-Z

Geno Smith signs with Jay-Z's Roc Nation Sports

Geno Smith joins RocNation, where he will be represented by NFLPA Certified Agent Kimberly Miale. From her profile at Madison Avenue Sports, Ms. Miale is, "A certified NFLPA contract advisor for Madison Avenue Sports and Entertainment in the football division. She represents, advises, counsels and assists players in the negotiation, execution and enforcement of player contracts with the NFL." 

NFL: Victor Cruz - Anatomy of a Negotiation

Victor Cruz making the most of opportunities. Photo credit NFL 

Victor Cruz was like many undrafted players, an unknown commodity with huge ambitions. The Patterson, New Jersey product initially signed with Abu Toppin of Reliance Sports Management (RSM). As an Undrafted Free Agent (UDFA) with the hometown club, Cruz burst onto the scene in his first preseason, but was relegated to Injured Reserve.

After a breakout 82 catch  2011 campaign, Cruz hired Malik Shareef for representation, and heralded marketing firm IMG Worldwide for off the field opportunities. Cruz delivered another strong 2012 season, becoming Eli Manning's goto wideout. Earning $ 540,000 in base salary, Cruz's production exceeded his compensation significantly.